Privacy Policy

Learn how ALICES Adventures & Tours collects, uses and protects your personal information while providing a secure and personalised travel experience.

ALICES Adventures & Tours (“ALICES”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, contacting us, or using our travel-related services.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information in connection with:

www.alicesadventurestours.com

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

ALICES Adventures & Tours provides personalised travel planning and tourism experiences, including journeys in Sri Lanka and other destinations offered by the company.

Our services may include travel enquiries, itinerary planning, accommodation arrangements, tours, transportation, destination experiences and related travel assistance.

Our company material describes personalised holidays designed around each traveller’s interests, preferences, budget and schedule.

2. Information We May Collect

The personal information we collect depends on how you interact with us.

Information You Provide Directly

When you contact us, submit an enquiry, request a travel plan or communicate with our team, we may collect information such as:

  • Full name
  • Email address
  • Telephone or WhatsApp number
  • Country of residence
  • Preferred destination
  • Travel dates
  • Number of travellers
  • Number and ages of children travelling
  • Accommodation preferences
  • Travel interests and preferred activities
  • Budget range
  • Special requests
  • Messages or information submitted through our forms
Travel-Related Information

Where reasonably necessary to organise or provide a travel service, we may also request additional information such as:

  • Arrival and departure details
  • Airline or flight information
  • Hotel requirements
  • Transportation requirements
  • Dietary preferences
  • Accessibility requirements
  • Emergency contact information
  • Identification or travel-document information where required for a particular booking or supplier

We aim to request only information reasonably necessary for the relevant travel service.

Please avoid sending sensitive information unless we specifically request it and it is necessary for your travel arrangements.

3. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically through cookies, server logs and similar technologies.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate geographic location
  • Referring website
  • Pages visited
  • Time spent on the website
  • Date and time of visits
  • Website interactions
  • Technical error and performance information

This information may be used to operate, secure and improve our website.

For more information, please read our Cookie Policy.

4. How We Use Your Information

We may use personal information to:

  • Respond to travel enquiries
  • Prepare personalised itineraries
  • Provide quotations
  • Arrange travel-related services
  • Communicate about your requested journey
  • Coordinate accommodation, transportation and activities
  • Process or assist with reservations
  • Provide customer support
  • Manage changes to travel arrangements
  • Maintain business and customer records
  • Improve our website and services
  • Analyse website performance
  • Protect our website and systems
  • Prevent fraud or misuse
  • Comply with applicable legal obligations
  • Send marketing communications where permitted

We will not use personal information for materially unrelated purposes without an appropriate reason or consent where required.

5. Travel Enquiries and Personalised Journeys

ALICES Adventures & Tours creates travel experiences based on individual preferences.

When you request a customised journey, information about your travel plans may be used to develop recommendations relating to destinations, accommodation, activities, transportation and other travel services.

The company’s travel model is based on tailoring trips according to travellers’ interests, preferences, budgets and schedules.

Providing complete and accurate information can help us prepare travel arrangements suitable for your requirements.

6. How We Receive Your Information

We may receive personal information through:

  • Website enquiry forms
  • Contact forms
  • Email
  • Telephone
  • WhatsApp or similar messaging services
  • Social media
  • Direct communications with our team
  • Travel enquiries
  • Booking requests
  • Third-party travel or hospitality partners
  • Cookies and website analytics technologies

If another person provides information about you as part of a group or family booking, they should have appropriate authority to provide that information.

7. Legal Basis for Processing

Where applicable privacy law requires us to identify a legal basis, we may process personal information because:

  • it is necessary to take steps at your request before entering into a service arrangement;
  • it is necessary to provide services you have requested;
  • we have a legitimate business interest in operating and improving our services;
  • we must comply with a legal obligation; or
  • you have provided consent.

The applicable basis may differ depending on the particular processing activity and jurisdiction.

8. Sharing Information With Travel Partners

To arrange or provide travel services, we may need to share relevant personal information with third parties such as:

  • Hotels and resorts
  • Tour operators
  • Transportation providers
  • Drivers and transfer companies
  • Airlines or aviation-related providers
  • Activity and excursion providers
  • Destination-management partners
  • Guides
  • Payment service providers
  • Technology providers
  • Website hosting providers
  • Professional advisers
  • Government or regulatory authorities where legally required

Only information reasonably necessary for the relevant service should be shared.

Third-party providers may process information under their own privacy policies and terms.

9. Payment Information

If online or remote payment facilities are introduced, payments may be processed through third-party payment providers.

Those providers may collect information such as:

  • Cardholder name
  • Billing address
  • Payment card details
  • Transaction information

Where a third-party payment processor handles the transaction, we may not directly receive or store complete payment-card details.

Please refer to the privacy policies of the applicable payment provider for further information.

10. International Data Transfers

Travel services often involve organisations operating in different countries.

Your information may therefore be transferred to or processed by service providers outside your country of residence when necessary to arrange your travel or operate our services.

For example, information may need to be provided to hotels, transport operators, tour providers or other partners in the destination you are visiting.

Where required by applicable law, appropriate safeguards should be used for international transfers of personal information.

11. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • operate essential website functions;
  • remember preferences;
  • improve website performance;
  • understand website usage;
  • support analytics; and
  • support marketing activities where applicable.

Non-essential cookies should only be activated with consent where required by applicable law.

Please refer to our Cookie Policy for additional information.

12. Google and Third-Party Services

Our website may use third-party services such as:

  • Google Analytics
  • Google Maps
  • Google Fonts
  • YouTube
  • Google reCAPTCHA
  • Social media integrations
  • Website security services
  • Contact or enquiry tools

These providers may receive technical information when their services are used or loaded.

Their handling of information is governed by their respective privacy policies.

13. Marketing Communications

Where permitted, we may contact you about:

  • Travel experiences
  • New destinations
  • Special travel offers
  • Seasonal packages
  • Company news
  • Relevant travel information

Where consent is required, we will obtain it before sending marketing communications.

You may unsubscribe from promotional communications at any time using the available unsubscribe option or by contacting us.

Service-related communications concerning an existing enquiry or booking may still be sent when necessary.

14. Social Media

ALICES Adventures & Tours may maintain profiles on social media platforms.

If you communicate with us through a social media platform, the platform may also collect and process information according to its own policies.

We recommend reviewing the privacy settings and policies of the social networks you use.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

  • The nature of the information
  • The travel service requested
  • Whether an enquiry became a booking
  • Customer-service requirements
  • Accounting requirements
  • Legal requirements
  • Dispute-resolution requirements
  • Security considerations

When personal information is no longer reasonably required, it may be deleted, anonymised or securely archived as appropriate.

16. Data Security

We take reasonable technical and organisational measures intended to protect personal information against:

  • Unauthorised access
  • Unauthorised disclosure
  • Accidental loss
  • Misuse
  • Alteration
  • Destruction

Measures may include secure website connections, access controls, security monitoring, software updates, password controls and appropriate restrictions on access to customer information.

No online system or electronic transmission can be guaranteed to be completely secure.

17. Children's Privacy

Our travel services may include family holidays, but our website is not intended to collect personal information directly from children without the involvement of a parent or legal guardian.

Where information about a child is necessary for family travel arrangements, it should normally be provided by the child’s parent, guardian or authorised adult.

We aim to collect only information reasonably required for the relevant travel service.

18. Your Privacy Rights

Depending on the law applicable to you, you may have rights relating to your personal information.

These may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Object to certain processing
  • Request restriction of processing
  • Withdraw consent where processing is based on consent
  • Request a copy of certain information
  • Object to certain direct marketing communications

These rights are not absolute and may be subject to legal exceptions.

To make a privacy request, please contact us using the details provided below.

We may need to verify your identity before responding to certain requests.

19. Third-Party Websites

Our website may contain links to:

  • Hotels
  • Tourism providers
  • Social media platforms
  • Booking services
  • Attractions
  • Payment providers
  • Other external websites

We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the relevant privacy policy before providing information to an external service.

20. Accuracy of Your Information

Please ensure that information provided to us is accurate and current, particularly where it relates to travel arrangements.

If your details change after submitting an enquiry or making arrangements with us, please contact us as soon as reasonably possible.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our website
  • Changes to our services
  • New technologies
  • New travel partners
  • Changes to legal requirements
  • Changes to our business operations

The latest revision date will appear at the top of this page.

We encourage visitors to review this Privacy Policy periodically.

22. Contact Us

If you have questions about this Privacy Policy, how we use your personal information, or wish to exercise a privacy right, please contact:

ALICES Adventures & Tours

Website:
www.alicesadventurestours.com

You may also contact us using the contact details or enquiry form available on our website.